Key Takeaways:

Four Decades of Excellence – Founded by Susan Santsche, The Spa at Personal Choice in Eureka remains a top wellness destination, blending traditional and innovative treatments.
Award-Winning Recognition – Honored as Business of the Year and ranked among the top 200 spas nationwide, showcasing excellence in self-care services.
Innovative Offerings – Features advanced skincare, red light therapy, massage, holistic wellness treatments, and the exclusive Clear2Perfection skincare line.
Community Advocacy – Led initiatives like bringing 3D mammography to Humboldt County and supporting cancer awareness programs.
A Future-Forward Legacy – Transitioning to an employee-ownership model to ensure continued innovation, sustainability, and outstanding client care.

A Legacy of Excellence in Wellness

For over four decades, The Spa at Personal Choice has been a cornerstone of relaxation and wellness in Eureka, California. Established by the visionary Susan Santsche, this sanctuary of self-care has evolved into a premier wellness destination, blending traditional spa therapies with cutting-edge innovations. With 2025 well underway, the spa continues to set the standard in holistic self-care, proving why it remains an essential part of the Eureka community.

Watch how The Spa at Personal Choice was named Business of the Year

The Journey from Vision to Reality

The Spa at Personal Choice in Eureka is more than just a place to unwind—it’s a legacy of transformation. When Susan Santsche first embarked on this journey, she was fueled by a relentless passion for learning and innovation. From training with industry giants like Paul Mitchell and Vidal Sassoon to becoming a licensed paramedical esthetician, she ensured that her spa would always be ahead of the curve.

Over the years, this commitment to growth has positioned The Spa at Personal Choice as an award-winning wellness center, offering services that go beyond relaxation to address skincare, pain relief, and holistic health. Its recognition as the 2023 Business of the Year in Eureka stands as a testament to its impact on both clients and the community.

A Commitment to Innovation in Spa Services

At The Spa at Personal Choice in Eureka, self-care is not just a luxury—it’s a necessity. The spa’s wide range of services and treatments ensures that clients receive personalized care tailored to their unique needs. Some of the standout offerings include:

Advanced Skincare Treatments – From hydrating facials to anti-aging therapies, clients receive professional treatments designed for long-term skin health.
Red Light Therapy – A revolutionary approach to pain relief, inflammation reduction, and muscle recovery, adopted by professional athletes and wellness advocates alike.
Massage Therapy – Expertly designed to melt away stress, release tension, and rejuvenate the body.
Holistic Wellness Treatments – Including aromatherapy, reiki, and customized wellness experiences tailored for each client.
Membership and Subscription Plans – Designed for those who seek ongoing relaxation and wellness, these plans allow clients to experience monthly treatments at a special rate.
Acne and Skincare Solutions – With the introduction of Clear2Perfection, Susan Santsche has created a line of skincare products that address common skin concerns such as acne, sensitivity, and premature aging.

Community Impact and Advocacy

Beyond providing exceptional spa services, The Spa at Personal Choice in Eureka has played a vital role in advancing community health and wellness initiatives. Susan Santsche, a three-time cancer survivor, has channeled her personal experiences into health advocacy projects. She spearheaded the initiative to bring 3D mammography technology to Humboldt County, ensuring that local women have access to life-saving early detection services.

Additionally, the spa has supported various community outreach programs, including Night of Courage, an event designed to empower and educate individuals on proactive healthcare practices. Santsche has also worked closely with local organizations to support cancer patients, raise awareness for proactive health screenings, and promote overall well-being.

Awards and Recognitions

The Spa at Personal Choice in Eureka has been consistently recognized for its excellence in spa and wellness services. Among its many accolades:

Named Business of the Month in December 2023 and later selected as Business of the Year for its outstanding contributions to the local community.
Ranked among the top 200 spas in the nation, a testament to the quality of services and customer satisfaction.
Recipient of the prestigious Salon Global Business Award from the Anderson School of Business.

These achievements reflect the spa’s ongoing commitment to excellence, innovation, and community engagement.

The Spa at Personal Choice in 2025: Leading the Future of Wellness

As we step further into 2025, The Spa at Personal Choice in Eureka continues to push boundaries in the spa and wellness industry. With an unwavering commitment to education, innovation, and holistic healing, it remains a leader in self-care and rejuvenation. Whether it’s through state-of-the-art skincare treatments, advanced wellness therapies, or dedicated community initiatives, the spa stands as a beacon of wellness excellence in Eureka.

The Future of The Spa at Personal Choice

Looking ahead, Susan Santsche is ensuring that The Spa at Personal Choice remains a lasting legacy in the community. With a succession plan in place, the business is transitioning into an employee ownership model, allowing dedicated staff members to carry forward its mission of wellness and care for years to come.

This strategic move will ensure that clients continue to receive the same level of exceptional service, while also empowering spa employees to take an active role in the business’s future. As the spa continues to grow, new service innovations, sustainable spa practices, and expanded wellness programs are on the horizon.

For those looking to experience the best in relaxation and wellness, there’s no better time to book a visit. Explore our full range of services at The Spa at Personal Choice in Eureka—where legacy meets luxury, and wellness becomes a way of life.

Book Your Wellness Journey Today

Take the next step toward rejuvenation and self-care. Book your spa experience now and discover why The Spa at Personal Choice remains the leading destination for relaxation, wellness, and beauty in Eureka.

FAQs

What makes The Spa at Personal Choice unique?

The Spa at Personal Choice blends traditional spa therapies with advanced wellness innovations, offering personalized skincare, pain relief, and holistic health treatments.

What services does The Spa at Personal Choice offer?

The spa provides advanced skincare, red light therapy, massage therapy, holistic wellness treatments, and membership plans, along with Clear2Perfection skincare solutions.

How has The Spa at Personal Choice impacted the community?

The spa has led health initiatives, including bringing 3D mammography to Humboldt County and hosting Night of Courage to promote proactive healthcare awareness.

What awards has The Spa at Personal Choice received?

The spa was named Business of the Year in 2023, ranked among the top 200 spas nationwide, and received the Salon Global Business Award from the Anderson School of Business.

What is the future of The Spa at Personal Choice?

The spa is transitioning into an employee-owned model, ensuring long-term excellence while expanding services, sustainable practices, and innovative wellness programs.

How can I book an appointment at The Spa at Personal Choice?

Appointments can be booked online through the spa’s website or in person at their Eureka location, where clients can explore a full range of wellness services.

From Triumph to Legacy: How The Spa at Personal Choice in Eureka Continues to Set the Standard in 2025